02 June 2010

Gnarlydog News advertising philosophy

Gnarlydog News following has grown in recent times.
It captures the attention of readers around the world and some seem to really like my postings.
The blog's popularity (still very meager compared to some teen based topic related blogs) has attracted the attention of some commercial operators.
I have been asked a few times if I would be interested in promoting, reviewing or advertising certain products or services.
While I love to test new products that personally interest me, I have declined offers that don't follow my philosophy.
I prefer to review items that I would personally use.
I have rejected requests to advertise products that don't meet my criteria of solid design and construction.
I have also declined to advertise for services that I don't believe in.
You might also have noticed that some of my reviews are not all honky dory and occasionally I don't exactly praise or hold back on a product that has failed on me.
I try to give you, the reader, an honest opinion of what I think.
While the web might be full of reviews for certain items that you would like to know the durability/performance of, just about all reviews seem commissioned.
There are several magazines that do the same: stellar reviews on ALL the products they test...
Hmmm, does not that smell a bit fishy to you? ...it does to me ;-)

Occasionally Forum/Blog administrators will pull non favorable comments from end users that may damage the advertising of a certain manufacturer.
It is rather difficult to get an honest opinion these days.
Some advertising masquerades behind "reviews" from consumers however for me it's often easy to spot the story that reeks of commission.
You will hear from me when I like a product but at the same time I will also let you know if something just ain't right...
I might not win myself any favors with some manufacturers (or individuals) but I won't say something that is not true.

"The currently fashionable idea that marketers can manipulate social media to serve their needs is largely a delusion. Yes, there will be isolated successes. But most web users are far too savvy to confuse honest social commentary with contrived social media "marketing." Social media is currently an effective way for companies to maintain good customers relations, and for smallish retailers to deliver sales promotion messages. "
(from The Ad Contrarian 25MAY10)


  1. I for one appreciate that. thanks.


  2. And that, my man, is what generates respect and trust.

  3. I appreciate you philosophy, please stick to it.


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